Artist and Fashion Blogger Ben Ross was born 1981 in Germany, where he recently has returned after completing his studies at the The University for Art and Industrial Design in Linz. While living in Vienna during the last years of his studies, he started the streetfashion blog „Vienna Street Style“ with the aim to display Vienna’s spirit in terms of fashion and dress codes. What is often described as ephemeral fads was VSS’s main interest. This archive of street style pictures is the archeology of now. After a pause of serveral months the blog is restarting it’s research in the streets of Vienna in Summer 2009.