The three spanish words Pimp Pum Pam often used as a children’s refrain, give name for the streetfashion-blog covering Milan and the north of Italy. The blog was started in July 2007 by 1982 born photographer and visual artist Francesco Vezzola and soon earned wide international recognition for it´s individualistic approach. Indeed it is the individium itself, that is in the center of attention and the photographer is not too shy to ask the people he portrays personal questions giving not only an idea, how they look but also about what they think.
Another important specificy of Pim Pum Pam is the fact, that the street scenes shown on the blog were never arranged and therefore are always authetic.